In 2022, ViaJoes in collaboration with Connoisseur Fashions, introduced ColorSorts, a groundbreaking initiative designed to address the industry’s growing need for sustainability.

This innovative program tackles the issue of cotton water-footprint in garment production by upcycling textile waste into new, high-quality garments without additional need for dyeing or water usage.

ColorSorts is converting cotton waste into new garments, simply through sorting the waste by color.

WHAT IS COLORSORTS?

Everyday clothing, created out of
cutting room waste.

THE PROBLEM

At the moment, we produce about

92 million tonnes

of textile waste every year.

By 2030, that figure is estimated to rise to

134 million

tonnes!

PROCESS

Once collected, color sorted waste is then shredded to further open into colored cotton fiber. This fiber is then sent to yarn mills that transform it into colored yarn by using a 100% mechanical process with no additional water involved. This colored yarn is used to produce new fabrics and clothing.

THE SOURCE OF THE WASTE

it all starts in the
cutting room

design with a purpose

ColorSorts has turned the challenges of recycled cotton into opportunities for beautiful and sustainable designs.

unique product

We've infused our yarn with dope-dyed recycled polyester for added strength and a cool, vintage aesthetic. This not only gives our products a unique look and feel but also saves billions of gallons of water.

THE
PRODUCT

MEET THE TEAM

Babar Iftikhar

Innovation & Sustainability

Baber loves creating new products from what’s already around us. He believes that
sustainability is at the core of Supply Chain Innovation and that one cannot expect to
make a quality product without having an understanding of its origin. His passion for
traveling helps him discover unique sources and ways to create products that last.

Joseph Thomas

Operations

Joseph enjoys 35 years of manufacturing experience. He learned the craft of making
clothes early on, by getting involved in his family’s apparel manufacturing business.
Everything made at Via Joe’s imbibes the values that Joseph learnt from his years of
hands on experience. He believes a good design is one that also performs efficiently
on the production floor. When he’s not inspecting textiles & apparel, he’s harvesting
coconuts on his beach house.

Same process.
More awareness.

Real change in the industry
requires collaboration from us all!

Manufacturers need to be more conscious of their waste.
Whilst brands need to be more aware of the choices they pass on to customers.

join the mission

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